The Fantasy Cafe/Bakery Game is a charming and immersive game where players interact with a hungry, multi-headed dragon to appease its hunger with cute baked goods. As the UX/UI designer for this project, my role was to create an engaging and intuitive user interface that would enhance the gameplay experience and foster a mutually beneficial relationship between the players and the dragon.
Figma
As the Brand Director for Formula Electric, I played a pivotal role in elevating the club's online presence and identity. I successfully conceptualized and executed a dynamic website, bringing the team's innovative projects to life, and crafted a compelling sponsorship package that showcased the essence of Formula Electric to sponsors.
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Formula Electric Brand Director
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The Problem
Formula Electric faced the challenge of effectively communicating its unique value proposition and engineering prowess to potential sponsors, many of whom may not be intimately familiar with the technical nuances of the field. The existing digital presence needed refinement to serve as a comprehensive and accessible gateway for sponsors seeking top engineering talent within the university. Before I joined the team the club also needed a clear call to action and presentable content for sponsors.
Goals
Develop a dynamic and user-friendly website that seamlessly guides visitors to discover, understand, and engage with Formula Electric.
Create and curate compelling content on Instagram and LinkedIn, spotlighting the club's achievements, innovative projects, and the broader impact of supporting Formula Electric.
Design a sponsorship package tailored for business professionals, emphasizing the benefits of partnering with Formula Electric, particularly in discovering top engineering talent.
Communicating with, gathering, and understanding business partners to ensure the club not only has funding but so business partners have a clear idea of who we are and where we're headed.
Design Process
Conducted a thorough analysis of Formula Electric's existing digital presence and sponsorship strategies.
Collaborated with team members to define the club's unique value propositions and key messages for sponsors.
Designed and implemented an interactive website with clear navigation paths, strategically incorporating a call to action for sponsorship engagement.
Curated and crafted engaging content for Instagram and LinkedIn, aligning with the club's narrative and showcasing the journey of Formula Electric's engineering projects.
Developed a sponsorship package focused on showcasing the tangible benefits for sponsors, emphasizing the opportunity to discover and connect with top engineering talent.
Result
The revamped website now serves as an intuitive hub for discovery, providing visitors with a comprehensive understanding of Formula Electric's mission, achievements, and sponsorship opportunities. Social media platforms have witnessed increased engagement, with a growing audience actively following the club's journey. The meticulously designed sponsorship package has garnered positive responses, effectively communicating the value proposition for businesses seeking to identify and engage with exceptional engineering talent at Washington State University.
The Problem
Formula Electric faced the challenge of effectively communicating its unique value proposition and engineering prowess to potential sponsors, many of whom may not be intimately familiar with the technical nuances of the field. The existing digital presence needed refinement to serve as a comprehensive and accessible gateway for sponsors seeking top engineering talent within the university. Before I joined the team the club also needed a clear call to action and presentable content for sponsors.
Goals
Develop a dynamic and user-friendly website that seamlessly guides visitors to discover, understand, and engage with Formula Electric.
Create and curate compelling content on Instagram and LinkedIn, spotlighting the club's achievements, innovative projects, and the broader impact of supporting Formula Electric.
Design a sponsorship package tailored for business professionals, emphasizing the benefits of partnering with Formula Electric, particularly in discovering top engineering talent.
Communicating with, gathering, and understanding business partners to ensure the club not only has funding but so business partners have a clear idea of who we are and where we're headed.
Design Process
Conducted a thorough analysis of Formula Electric's existing digital presence and sponsorship strategies.
Collaborated with team members to define the club's unique value propositions and key messages for sponsors.
Designed and implemented an interactive website with clear navigation paths, strategically incorporating a call to action for sponsorship engagement.
Curated and crafted engaging content for Instagram and LinkedIn, aligning with the club's narrative and showcasing the journey of Formula Electric's engineering projects.
Developed a sponsorship package focused on showcasing the tangible benefits for sponsors, emphasizing the opportunity to discover and connect with top engineering talent.
Result
The revamped website now serves as an intuitive hub for discovery, providing visitors with a comprehensive understanding of Formula Electric's mission, achievements, and sponsorship opportunities. Social media platforms have witnessed increased engagement, with a growing audience actively following the club's journey. The meticulously designed sponsorship package has garnered positive responses, effectively communicating the value proposition for businesses seeking to identify and engage with exceptional engineering talent at Washington State University.
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Overview
In my role as the Brand Director for Formula Electric, I have spearheaded the transformation of the club's digital identity, ensuring a compelling online presence that resonates with diverse audiences. My focus on content creation for Formula Electric's Instagram and LinkedIn platforms, coupled with the development of an engaging website, has not only enhanced visibility but also strategically positioned the club as a hub for innovation and talent within the engineering community at Washington State University. I have also created a sponsorship package which is sent to potential sponsors. This package was created to showcase our work, create a visually appealing package that was easy to understand even for outsiders, and show a call to action for sponsors.
In my role as the Brand Director for Formula Electric, I have spearheaded the transformation of the club's digital identity, ensuring a compelling online presence that resonates with diverse audiences. My focus on content creation for Formula Electric's Instagram and LinkedIn platforms, coupled with the development of an engaging website, has not only enhanced visibility but also strategically positioned the club as a hub for innovation and talent within the engineering community at Washington State University. I have also created a sponsorship package which is sent to potential sponsors. This package was created to showcase our work, create a visually appealing package that was easy to understand even for outsiders, and show a call to action for sponsors.
In my role as the Brand Director for Formula Electric, I have spearheaded the transformation of the club's digital identity, ensuring a compelling online presence that resonates with diverse audiences. My focus on content creation for Formula Electric's Instagram and LinkedIn platforms, coupled with the development of an engaging website, has not only enhanced visibility but also strategically positioned the club as a hub for innovation and talent within the engineering community at Washington State University. I have also created a sponsorship package which is sent to potential sponsors. This package was created to showcase our work, create a visually appealing package that was easy to understand even for outsiders, and show a call to action for sponsors.
Timeline
Ongoing
Tools
Framer
Canva
View Sponsor Package
The Problem
The main user problem was the lack of an intuitive and visually appealing user interface in the initial version of the game. Players found it challenging to navigate and understand the gameplay mechanics, leading to a less enjoyable experience. Additionally, the game lacked a clear progression system and meaningful interaction with the dragon character.
Goals
User Goals
Players wanted an immersive and enjoyable experience, with clear objectives and engaging gameplay mechanics. They desired to feel a sense of achievement as they progressed in the game and successfully served the dragon with delicious pastries.
Business Goals
The game aimed to increase player engagement, retention, and monetization through in-app purchases of additional recipes, ingredients, and cosmetic items.
Design Process
Research and Analysis
Conducted competitor analysis to identify strengths and weaknesses of similar games in the genre.
Performed user research, including surveys and interviews, to understand player preferences, pain points, and desired features.
Analyzed feedback from initial game release to identify specific areas of improvement.
Wireframing and Prototyping
Created low-fidelity wireframes to map out the key screens and interactions within the game.
Iterated on the wireframes based on feedback from the development team and user testing sessions.
Developed interactive prototypes using design tools to test the flow and usability of the interface.
Visual Design
Developed a visual style that aligned with the charming and fantasy-themed nature of the game.
Designed icons, buttons, and visual elements to reflect the bakery/cafe theme and appeal to the target audience.
Incorporated vibrant colors and playful illustrations to enhance the overall visual appeal.
Iterative Design and Testing
Collaborated closely with the development team to implement the user interface and ensure design fidelity.
Conducted usability testing sessions with players to gather feedback and identify areas for improvement.
Iterated on the UI design based on user feedback and usability testing results.
Result
Player engagement and retention increased significantly after the UI redesign, as players found the new interface more intuitive and visually appealing.
Positive word-of-mouth increased as players shared their enjoyable experiences with friends and online communities.
Timeline
6 weeks
Tools
Figma